Free public-data tools

Google Business Profile Audit

Audit the information a visitor can see on a Google business profile and compare it with a small set of nearby businesses. The report helps you find details to verify, such as a missing website link, unclear category or outdated opening hours.

Paste a Google Maps place URL or a share link from Share → Copy link.

Submitted URLs and public source data are processed on our servers and by Apify and OpenAI. No signup is required. Do not submit private access details.

Google Business Profile Audit: How this analysis works

  1. 1

    Provide a Google Maps place URL or share link, local area and business category.

  2. 2

    The tool reads the subject profile and up to three nearby profiles. Confirm they are relevant competitors before interpreting differences.

  3. 3

    Review completeness checks against the public source. Correct information through your authorized business-management account.

Business profile completeness checks for category, website and opening hours
Illustrative workflow, not a live report or a prediction.

Illustrative example

A café profile has a website, but the collected data does not establish a menu link. The owner checks the public profile before adding or changing anything. A nearby café’s higher review count provides context; it does not establish a search ranking.

One public business profile compared with three local profiles
Illustrative workflow, not a live report or a prediction.

What this result can and cannot tell you

  • This audit cannot read private views, calls, conversions, ownership settings or suspension details.
  • It is not a geographic ranking grid and does not predict a local-search position.
  • Individual vacation homes are not eligible for a Google Business Profile merely because they are rentals. Check Google's current eligibility rules.

Methodology reviewed September 22, 2026

Sources: Google Business Profile

Questions before you start

What can a public Google Business Profile audit check?

It can inspect available categories, website links, hours, ratings and review counts. Missing source data is marked for verification.

Does this show my Google Maps ranking?

No. The tool compares public profile information. It does not measure ranking across a geographic grid.

Should I create a profile for an individual vacation rental?

Google's eligibility guidance excludes individual rental properties such as vacation homes. Eligible hotels or other businesses have different circumstances.

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